GLOBAL WHOLESALE · PRIVATE LABEL · OEM / ODMIn-stock: dispatched within 3 working days after paymentCart
Illustrative fishing lures on dark slate
BUILT FOR TACKLE BUSINESSES WORLDWIDE

Stock Your Store.
Build Your Brand.

Lures, reels, rods and accessories—all in one place. From in-stock wholesale to private label and OEM / ODM, backed by our own design team, mold-making centers and factories.

Wholesale from 1 Piece per SKU · Private Label from 300 Pieces per SKU · Global Shipping
From 1 Piece per SKUEvery SKU starts at one piece — no fixed minimum order value.
Private Label from 300 Pieces per SKUYour brand and packaging on proven products, from 300 pieces per SKU.
Owned Factories & In-house DesignFour owned brands, in-house design, mould making and manufacturing.
BROWSE BY CATEGORY

Seven product categories

Wholesale catalog
PRIVATE LABEL & OEM / ODM

Private label, OEM and ODM development.

Add your brand to mature products from 300 pieces per SKU, or develop something new from your sample, drawings or idea. Development orders are quoted after assessment.

01 / BRIEF

Product requirements

Category, material, dimensions and quantities.

02 / REVIEW

Specifications & samples

Review product and packaging details.

03 / CONFIRM

Quotation & terms

Confirm MOQ, pricing and delivery before ordering.

Explore Custom Services →Private LabelOEM / ODM
MANUFACTURING & QUALITY

Manufacturing and quality control

Manufacturing & Capabilities →
In-house design and mould making

Our development covers jigging reels, fly reels, lead jigs, hard baits, soft baits, jig heads and many other baits. In-house design and the mould-making centres at both sites support both mature product development and customer-exclusive projects. Designs, moulds and products funded by a customer are neither publicly displayed nor resold.

Quality control and testing

Production and quality control are completed in the factories, with QC centres at both Dongguan and Weihai. Checks and tests are carried out per category and confirmed against the product specification and order requirement.

WHOLESALE IN FOUR STEPS

From enquiry to delivery

Wholesale
01 / ENQUIRE

Tell us what you need

Market, target species, product codes and quantities.

02 / SAMPLE

Test the product

Order samples at unit price and approve specifications.

03 / CONFIRM

Confirm the quotation

MOQ, pricing, packaging and lead time in writing.

04 / DELIVER

Production & shipping

Quality inspection, packing and worldwide delivery.

Guides & News

Guides and FAQs

Read guides & news →

Sourcing guides, factory notes and the questions buyers ask most.

Frequently Asked Questions

What is the minimum order quantity?
Each individual SKU starts at 1 piece. There is no fixed minimum order value, and you can mix brands and specifications. See the product page for what each unit contains.
How is the volume price calculated?
Quantities are counted per SKU — the same model, colour, size or weight and supply type. The volume tier starts at 101 pieces; quantities of different SKUs are never combined.
How is the mixed-batch discount calculated?
The discount band is set by the pre-discount value of the whole order (M): volume-tier items count toward M at their tier amount, and the discount then applies only to items not on a volume tier — ×0.97 below US$5,000, ×0.95 below US$10,000, ×0.90 below US$20,000, ×0.85 up to US$50,000 (above that, manual quotation). Freight, taxes, private labelling and repackaging are excluded from M.
Can discounts be combined?
No. A single SKU never receives two discounts; one order can contain both volume-tier items and mixed-batch discount items.
Can I buy samples?
Yes. Samples follow the same units and purchasing rules, or you can submit your requirements and we will suggest a selection.
What does the price include?
Prices include the current packaging but exclude freight and taxes. Private labelling and repackaging are quoted separately.
How do I get lead time and freight?
Provide the SKUs, quantities, destination country and postcode, and we will confirm stock, lead time and freight.
Contact

Talk to our team

Send your market, quantities and target price — we reply with sourcing options and a written quotation.

Contact the wholesale teamShipping & Tax EstimateWholesale
1LURE B2B — Wholesale Fishing Tackle